About the book "The Net And The Butterfly"
I bought "The Net And The Butterfly" by mistake when I was in St. Petersburg about 5 years ago and organized a book-shopping day. I bought about 10 kilograms of books :-D, grabbed this one on autopilot without reading the contents. I thought the book would be about the network effect and the spreading of ideas, but it turned out to be about how to "manage" a brain relying on one of the neural networks in it. Which network? For the book and its content it does not matter at all.
My opinion of "The Net And The Butterfly" is twofold. On the one hand, I cannot deny its usefulness, on the other… the material could have been presented 100 times better and 3 times shorter. Sometimes, the authors walk on thin ice and risk falling into information peddling/marketing fraud.