Preparing a business plan for a game on Steam
Earning millions is easier than ever. I'll tell you how :-D
When I posted my final presentation [ru] (slides) for World Builders 2023 (my posts, site), I promised to tell how I made a roadmap and a financial model for the game. So, here they are.
At the end of this post, we will have:
- A brief strategy of our company: what we do, how, and why.
- A table with our beacons — successful games roughly similar to what we want to make. Similar in gameplay, team size, budget, etc.
- A composition of the team we need to assemble.
- A roadmap — a development plan for our game.
- An outline of our marketing strategy.
- A financial model — how much we will spend, how much we will earn.
- A large number of my caveats throughout the post.
- Jokes and
I hopewitty remarks.
All the final documents can be found here.
Review of the book "The Signal and the Noise"
Nate Silver — the author of "The Signal and the Noise" — is widely known for his successful forecasts, such as the US elections. It is not surprising that the book became a bestseller.
As you might guess, the book is about forecasts. More precisely, it is about approaches to forecasting, complexities, errors, misconceptions, and so on.
As usual, I expected a more theoretical approach, in the spirit of Scale [ru], but the author chose a different path and presented his ideas through the analysis of practical cases: one case per chapter. Each chapter describes a significant task, such as weather forecasting, and provides several prisms for looking at building forecasts. This certainly makes the material more accessible, but personally, I would like more systematics and theory.
Because of the case studies approach, it isn't easy to make a brief summary of the book. It is possible, and it would even be interesting to try, but the amount of work is too large — the author did not intend to provide a coherent system or a short set of basic theses.
Therefore, I will review the book as a whole, provide an approximate list of prisms, and list some cool facts.
My GPTs and prompt engineering
Ponies are doing prompt engineering (c) DALL-E
I've been using ChatGPT almost since the release of the fourth version (so for over a year now). Over this time, I've gotten pretty good at writing queries to this thing.
At some point, OpenAI allowed customizing chats with your text instructions (look for Customize ChatGPT in the menu). With time, I added more and more commands there, and recently, the size of the instructions exceeded the allowed maximum :-)
Also, it turned out that a universal instruction set is not such a good idea — you need to adjust instructions for different kinds of tasks, otherwise, they won't be as useful as they could be.
Therefore, I moved the instructions to GPT bots instead of customizing my chat. OpenAI calls them GPTs. They are the same chats but with a higher limit on the size of the customized instructions and the ability to upload additional texts as a knowledge base.
Someday, I'll make a GPT for this blog, but for now, I'll tell you about two GPTs I use daily:
- Expert — answers to questions.
- Abstractor — makes abstracts of texts.
For each, I'll provide the basic prompt with my comments.
By the way, OpenAI recently opened a GPT store, I'd be grateful if you liked mine GPTs. Of course, only if they are useful to you.
«Slay The Princess» — combinatorial narrative
My favorite version of the Princess.
It's hard to impress me as a player and even harder as a game developer. The last time it happened with Owlcat Games in Pathfinder: Kingmaker, when they added a timer to the game's plot.
But Black Tabby Games managed to do it. And they did it not with some technological complexity but with a visual novel on a standard engine (RenPy), which is cool in itself.
I'll share a couple of thoughts about the game and its narrative structure, while I'm still under the impression. I need to think about how to adapt this approach to my projects.
ATTENTION: SPOILERS!
If you haven't played Slay The Princess yet, I strongly recommend you to catch up — the game takes 3-4 hours. You'll not regret it.
About the book "The Net And The Butterfly"
I bought "The Net And The Butterfly" by mistake when I was in St. Petersburg about 5 years ago and organized a book-shopping day. I bought about 10 kilograms of books :-D, grabbed this one on autopilot without reading the contents. I thought the book would be about the network effect and the spreading of ideas, but it turned out to be about how to "manage" a brain relying on one of the neural networks in it. Which network? For the book and its content it does not matter at all.
My opinion of "The Net And The Butterfly" is twofold. On the one hand, I cannot deny its usefulness, on the other… the material could have been presented 100 times better and 3 times shorter. Sometimes, the authors walk on thin ice and risk falling into information peddling/marketing fraud.