Essays about game development, thinking and books

Cleaning up the results of the strategy players survey en ru

The survey was targeted at the fans of strategy games. It seems, I was able to find audience quite accurately.

The survey was targeted at the fans of strategy games. It seems, I was able to find audience quite accurately.

Recently I asked you to fill in a survey about strategy games.

Thank you to everyone who took the time to do this. It's time to share the results.

363 respondents filled in the survey. 304 answers remained after data normalization and cleaning.

There will be two posts:

  • This one — about the methodology of data collection and processing, and their cleaning. Cleaned data will be shared.
  • The next one — about the analysis of the results.

The survey

The original survey

The exact copy of the original survey: questions, answer options, comments. For history.

Modern News Agency strategy game

Hi, friends!

I'm working on a game about a modern news agency where you play as the chief editor in a megalopolis full of paranormal activities and low-grade heroes. And I need your help ;-)

To make the game better and more interesting, I want to know a little about you — the players, and your preferences.

I will be grateful if you could spare 10-15 minutes to complete this survey. Your answers will be a great help for me.

Cleaned, anonymized results will be published in GitHub repo.

Thank you for your time and support!

Section 1: A few words about you


[radioboxes, choose 1]

  • Female
  • Male
  • Non-binary/Other
  • Prefer not to say


[integer input 1..100]

What is your primary occupation or main daily activity?

[radioboxes, choose 1]

  • Employment (full-time, part-time, self-employed)
  • Student (school, college, university, etc.)
  • Sabbatical / retired / not seeking employment
  • Housekeeping
  • Unemployed / seeking employment
  • Volunteering
  • Other: [your variant]

I'm a game developer

[radioboxes, choose 1]

  • yes
  • no

Section 2: Your game experience

I'm playing on

[checkboxes, multiple choice]

  • PC: Desktop / Laptop
  • Consoles: PlayStation / Xbox
  • Mobile Consoles: Nintendo Switch
  • Mobile devices: iOS / Android + tablets
  • Virtual Reality Headsets
  • TV

Do you play strategy games? Any kind and genre: turn-based, real-time, modern, sci-fi, fantasy...

[linear scale 1..10]

Absolutely not <—> All the time, 100% in love

Which kind of strategy games do you like the most? Select up to four items.

[checkboxes, up to 4]

  • Real-time battles like StarCraft, Supreme Commander, Red Alert, Age Of Empires
  • Tycoons like Game Dev Tycoon, Prison Architect, Transport Tycoon Deluxe
  • 4X like Civilization, Stellaris, Age Of Wonders
  • Grand strategies like Crusader Kings, Europa Universalis, Victoria
  • Decision-driven games, like This Is The Police, Frostpunk, This War of Mine
  • Roguelike strategies like Dwarf Fortress, Rimworld
  • City builders like Sim City, Tropico, "Cities: Skylines", Pharaon, Anno, Settles, Banished
  • I don't like strategies
  • Other: [your variant]

How do you know about new games to play?

[checkboxes, multiple choice]

  • Friends
  • Coworkers
  • Social networks
  • Specialized sites
  • Advertising
  • Newsletter or personalized suggestions like "steam discover queue"
  • Other: [your variant]

Are you answering this survey with honesty?

[checkboxes, multiple choice]

  • Of course not
  • Absolutely not
  • Yes
  • Maybe

How much effort do you usually spend while playing?

[linear scale 1..10]

I play very casually <-> I focus all my attention on a game

What do you like in games the most? Choose up to five items.

[checkboxes, up to 5]

  • Collecting
  • Looting
  • Solving puzzles
  • Configuring challenges / looking at "what if" scenarios
  • Overcoming hard challenges
  • Creating / optimizing strategies
  • Risking
  • Messing with AI or game rules
  • Completing challenges / earning achievements
  • Changing game world
  • Exploring a world
  • Following a story
  • Roleplaying
  • Customizing your avatar or environment
  • Other: [your variant]

I like RPG elements in strategy games: character progress, stories, personal abilities, etc.

[linear scale 1..10]

absolutely not <-> absolutely yes

Section 3: I am the chief editor


You finished the boring part. Let's start the fun one.

I have a few questions about the core concepts of the game that I'm not sure about. I will greatly appreciate your answers.

Let me add some context for you:

  • Our times plus 5-10 years.
  • The world is one leg in singularity and another in paranormal phenomena of different kinds.
  • You are the chief editor of a news agency in a metropolis.
  • You decide what news to publish and how to publish them.
  • You decide what news to investigate and how to investigate them.
  • You decide where to assign your journalists and which risk to take.
  • You manage relations with the pillars of power and with the public.
  • And, of course, your decisions should change society. What is the point of being the chief editor otherwise?

Our world has become dynamic

In the old times, if you were to release a newspaper, you only release a newspaper. In our times, you should publish news in chats, tweet about them, record TikToks, make videos on YouTube, and so on.

For a game about a news agency to be believable, how is it essential to allow more than a single channel of news distribution?

[linear scale 1..10]

Not important at all <-> Absolutely important

Choose up to five channels of news distribution you would like to see in the game in the first place

[checkboxes, up to 5]

  • traditional newspaper or magazine
  • traditional radio
  • traditional TV news
  • news portal on the Internet
  • online radio / podcasts
  • social networks: Twitter, TikTok, Instagram
  • YouTube
  • chats: Telegram, WhatsApp, etc.
  • mobile news application
  • news in virtual reality (however you see them)
  • news in augmented reality (however you see them)
  • news via neural implants (however you see them)
  • magic news devices, aka "magicphone" / magic crystal
  • distribute news with magic creatures, aka "news fairies"
  • other: [your variant]

How realistic should be shown the work of news agencies and journalists? Including all nuances.

[linear scale 1..10]

simplified fairy tale <-> gray morality in all its greatness

How many concurrent news agencies should be in the game?

[radioboxes, choose 1]

  • Only one agency, I want to rule all information flows.
  • A few competitors will be enough. I want to track each of them.
  • The more the better.
  • Doesn't matter
  • Other: [your variant]

Maximum size of your news agency. How many people (journalists, photographs, investigators, etc) do you want to manage?

[radioboxes, choose 1]

  • up to 10 workers
  • up to 25 workers
  • up to 50 workers
  • up to 100 workers
  • I'll build a bureaucratic empire!
  • Other: [your variant]

How much effort do you want to put into managing the budget of your news agency?

[linear scale 1..10]

I prefer focusing on other things <-> Where is my grossbook?

How much effort do you want to put into managing relationships between the agency and everyone outside?

[linear scale 1..10]

I'm not interested in this <-> There is nothing better than good intrigue

Are you still with us? Select the correct answer for 2+5 =

[linear scale 1..10]

How much effort do you want to put into managing the office of your news agency?

[linear scale 1..10]

I prefer focusing on other things <-> I will place every table at the right place

Section 4: Storytelling

Journalism is all about stories. What stories do you want to see?

Choose up to four shades of the plot/genre style you prefer the most.

[checkboxes, up to 4]

  • Sci-fi
  • Cyberpunk
  • Noir
  • Paranormal
  • Adventure
  • Documentary
  • Historic
  • Conspirology
  • Mystery
  • Urban legends
  • Fantasy
  • Fairy tale
  • Other: [your variant]

How complex should morale questions be in the game world?

[linear scale 1..10]

All stories are "black and white" <-> All stories are shades of gray

How do you want to see the world in the game of a modern news agency with some magic and sci-fi technology? Choose up to six options.

[checkboxes, up to 6]

  • Dark
  • Bright
  • Gray
  • Colorful
  • Realistic
  • Imaginative
  • Humorous
  • Dark humorous
  • Sarcastic
  • Polite
  • Simple
  • Complex
  • Utopian
  • Dystopian
  • Happy
  • Depressing
  • Inspirational
  • Dull

Section 5: Finish


You are almost finished. Thank you for your time! I can not say how grateful I am.

Just a few questions left.

In case the game is released, I want to put in credits nicknamess of everyone who helped me.

Enter here your nickname if you want to be there.

[text input]

Write here anything you want to add

[text input]

The scales in the questions are of the same size: 1..10. This helps respondents and me to less often switch brain between different gradations of the assessment. Plus, there will be less mistakes in data processing due to typos and copy-paste.

In multiple-choice questions, the number of selectable options was limited to 1/3 of the available ones. There is no deep idea behind 1/3, I just chose the standard rule based on logic: "1/2 is too much, 1/4 is too little" — a matter of taste.

Validating the survey on friends

Preliminary testing of the survey is a must-have.

The first version of the survey was a bit scary, especially in the stories section => it was completely reworked.

Also, for example, initially I turned on the option to shuffle answers in questions (Google Forms has such feature), but after testing on friends, I turned it off. The answers usually go in some logical order (for example, in descending order of realism), shuffling makes people constantly jump between semantically opposite parts of the answers space. This leads to confusion and suffering of respondents, no one needs this.

Made mistakes

In the process of collecting and processing the data I found a few mistakes made while preparing the survey.

  1. I didn't add the question Where did you come from? — it would have been useful for analyzing the effectiveness of the survey distribution.
  2. In the question Which kind of strategy games do you like the most? I missed several options:

    • tactics (including rpg with tactical battles)
    • tower defense
    • autobattlers (or is it also tactics?)
    • wargames (and this?)
    • automatization (Factorio, Satisfactory, etc.)

    Also, people often mentioned RPG, but I'm not sure if it makes sense to include such an answer as a separate variant of strategy games.

  3. In the question How do you know about new games to play? I missed the option "game stores". After analyzing the answers, I got the impression that there should be an option for each store (Steam, GoG, Epic, Google Play, etc.). Maybe even an option for each particular feature of the stores (recommendations, tags, home page).

  4. In the same question, it was worth explicitly specifying video services (YouTube, Twitch, etc.).
  5. In the question Choose up to four shades of the plot/genre style you prefer the most I forgot to add the "horror" option.
  6. In the question How do you want to see the world in the game? I forgot to add "other" option with a free text field. It would be interesting to read answers in it.
  7. Some questions, which were supposed to be about strategy games, were formulated as questions about games in general. This confused some people. In the future, I will be more careful.

Search for respondents

I am not very social and a member of only a few communities. So it was difficult, but I tried :-)

Because the game will be made (if it will be made) primarily for an English-speaking audience (the largest of the accessible for me), the survey was targeted at English-speaking people and places where they can be found.

I actively distributed the survey through the following channels:

  • Reddit: subreddits + ads (single ad post)
  • Discord
  • Facebook
  • 4chan /vst/
  • Fido — asked a friend to write there
  • By personal contacts: Telegram, forum of my pet-project-game, friends, LinkedIn.

Of course, taking into account the rules of the communities.

I will not share the list of groups where I placed the survey to avoid spamming. In any case, for your purposes, you probably need to look for other communities.


Unfortunately, I didn't think to add the question Where did you come from? to the survey, so I evaluate the effectiveness of different channels by eye.

Communities on forums rule! Reddit — cool, 4chan — even cooler :-)

On Reddit, many subreddits explicitly prohibit surveys in their rules, but there are those where it is allowed. Usually, they are more specialized.

From 4chan I expected a setup, ignore, or something neutral. I was pleasantly surprised by the positive reaction. Of course, they sent me "to hell" once or twice, but in such a way that I even shed a tear of nostalgia.

Facebook is more dead than alive.

Discord is fenced off and very unfriendly to any links. Full of pop servers. But you can find good cozy communities with responsive moderators, many thanks to them for their work.

I didn't understand how to search for chats/groups for distributing the survey in Telegram :-D

I looked at Steam forums and chats — they look like dead.

I didn't write to influencers, streamers.

Advertising on Reddit

I launched an add on Reddit as an isnsurance — I was afraid of not getting enough respondents.

Because Reddit does not allow promoting text posts with pay-per-click, I had to take an AI-generated image from my vision document for the game [ru].

I targeted large computer-games-related subreddits where I couldn't make a post according to the their rules.

The result exceeded expectations. Now this is my most upvoted post on Reddit — 58 upvotes :-D Actually, I'm not sure if I should be proud of it, should make more of not-ad original posts.

Off the top of my head, the ad brought from 30% to 50% of the respondents. With a price per answer of ~1$ give or take. But, as you can see from the statistics, the number of clicks on the post was significantly higher than the number of filled in surveys — many people drop out.

Reddit ads statistics

Reddit ads statistics

What I learned from the advertising experience:

  • Advertising with turned on comments rocks, if you are ready to answer them. A must-have option for indie developers. Even users in the comments noted this.
  • People understand and ok with the AI-generated art if it is made with some effort. But there is a small fraction of negative comments on this topic.
  • The price per click is surprisingly low (?), which is cool.
  • It seems to me that a couple of people followed me after the ad post.
  • I will continue to use Reddit ads.

Data Cleaning Methodology

First of all, I want to thank everyone who chose the free answer options and wrote their thoughts. I read them all and made a bunch of notes!

At the moment of closing the survey, 363 answers were received. After normalization and cleaning, 304 remained.

The link to the cleaned anonymized data will be at the end of the post.


The goal of normalization is to prepare the data for analysis, remove ambiguities, and bring values to standard formats.

  • All answers were converted to standard text or numeric values.
  • All columns with multiple choice answers were split into independent columns, one column per answer, with values 1 and 0.
  • All column names were replaced with identifiers:
    • q_<short_question_id> for a question with a single answer.
    • q_<short_question_id>#<short_answer_id> for each answer option in a multiple choice question.
  • Free answers with the meaning "all of the above", "can't choose", "nothing from the above" were interpreted as "nothing is chosen".
  • Free answers that were writing from game developer's point of view were ignored. The survey was about personal preferences in games, not about the right way to make games.
  • Some free answers could be converted into several predefined ones. This was not done because there was no time to write code, and there were only 6 such answers.
  • For all other free answers, the closest option from the predefined ones was chosen. In some cases, a new answer option was added. For example, in the question about strategy games, the option tactics was added.

To the question Which kind of strategy games do you like the most? Select up to four items. the option tactics was added.

To the question How do you know about new games to play? the options game_stores, video_services, free_search (in Google), do_not_search (never search) were added.

To the question Maximum size of your news agency the option small_or_automanage was added for answers in the spirit of "if with automation, then large size, otherwise small", and "if it will be large, automation is required to protect me from micromanagement".

Cleaning up

Surprisingly many people are not ready to honestly answer questions.

Surprisingly many people are not ready to honestly answer questions.

The goal of cleaning up is to remove incorrect data sets — questionnaires filled in poorly in jest or deliberately. Of course, it is impossible to determine how a person treated the survey with 100% accuracy. But it is possible, using heuristics, to remove questionnaires that were most likely filled in poorly.

For this, the following questions were added:

  • Are you answering this survey with honesty? — a question for attentiveness, identifying uncertain respondents, jokers. In addition, by answering this question correctly, the respondent takes on the obligation to answer correctly in the future. Added a little psychology :-)
  • Are you still with us? Select the correct answer for 2+5 = — weeded out sleeping or mindlessly clicking respondents. Strangely, there were significantly fewer incorrect answers here than in the first question.

All answers not equal to Yes and 7 were excluded from the final sample.

In addition, the following questionnaires were excluded:

  • Too large or too small age of a respondent (2 years, 100 years).
  • Too jocular or too aggressive free answers ("I sell drugs", racist statements, etc.).


The questions with free answers significantly complicate data processing, but are useful — they point out omissions, give interesting insights, and are interesting to read.

Most of the filled in surveys were removed from the cleaned data because of the question Are you answering this survey with honesty?.

My answers and comments on some "free answers"

Because I was not collecting contacts of the respondents, I want to answer a couple of questions that were asked in the free answers. And add some comments.

What's the need for magic elements? Do you think the kind of people interested in news will be interested as much in magical fantasy?

Magic elements can be required to reduce the complexity of world building. Making a realistic sci-fi world is really hard. Especially for games, when the fun of interacting with the world starts to conflict with the realism of its representation. Magic elements help to smooth out these contradictions.

"/vst/ is a terrible place to advertise on, just so you know.

I didn't have a goal to promote anything, as there is nothing to promote yet.

In general, the results say that /vst/ is a great place to get feedback. A good, responsive community with its own culture.

Just in relation to the ""realistic journalism"", are we on about like current rag journos, or actual journos? the ones making it on the RSF website after getting shot by Iraqi militiamen, instead of the other journalists using a 10 second social media clip to try and get people throwing bricks at police vans.

I think a realistic representation of journalism should include both poles.

Of course, we may pay different attention to different aspects of this profession, but if we are talking about a realistic representation, then we need to show all sides.

Personally, I would like to dig deeper into cool dangerous journalism, but this is a difficult thing, requires a lot of work, and imposes a certain responsibility. We'll see how it goes.

I know nothing of what you're making but answering the questions made me imagine something for myself"

That's exactly what I wanted to achieve.

  • The first part of the survey is technical and clear, it can be formalized dryly.
  • The second part of the survey is about the experience that people want to get from the game. The experience cannot be "dry", "soulless". Therefore, the formulations should awaken the imagination, make you imagine "what if it was like this". I hope I succeeded.

make this game such that it inspire the real journalists to do there jobs properly


I work at a news agency for real. I'll make sure to follow this project.

These are a lot of such comments. In my opinion, this is cool; it means I've hit on something interesting.

Some fan statistics

After counting and grouping the answers from the last section of the survey, the following results appeared:

  • Wishes of good luck: 86
  • Waiting for the game: 38
  • Interesting concept: 36
  • Great idea: 9
  • Ready to be a beta tester: 3
  • Left nicknames for adding to credits: 289 ~ 80% of respondents
  • Left answers to the question Write here anything you want to add: 203 ~ 56%

All comments are very positive.

Cleaned data

The cleaned anonymized (depersonalized) data can be found in the repository.


Thank you to all survey participants, and to the moderators who interacted with me and shared the link to the survey.

Special thanks to my wife — Yuliya — for checking my work on data cleaning.